Nakuru Hope
Where everybody is somebody.
Nakuru Hope is an Australian-registered charity working in the Kaptembwa community of Nakuru, Kenya, providing vulnerable children and families with education, food, shelter, medical care and long-term support. Founded in 2008, the organisation began with a small rented learning centre and has since grown into the Gabriel Learning Centre, incorporating a pre-primary, primary and junior high school, children's homes, community outreach programs and volunteer accommodation.
Its mission is to break the cycle of poverty through education while ensuring every child has access to safety, nourishment and the opportunity to build a brighter future. Guided by the belief that "Where everybody is somebody," Nakuru Hope also supports families through home visits, medical assistance and child sponsorship programs.
The Challenge
Like many charities, Nakuru Hope faced significant fundraising challenges in the years following the COVID-19 pandemic as donor support became increasingly competitive.
At the same time, the organisation's brand had evolved organically over many years without a clear strategic direction. As Nakuru Hope looked towards its next stage of growth, it needed a compelling brand that better reflected its purpose, values and impact while positioning the organisation to engage new supporters and inspire long-term donor confidence.
The JAZ Solution
JAZ partnered with Nakuru Hope to create a bold new brand identity supported by a comprehensive brand strategy designed to position the organisation for future growth..
It all starts with HOPE
The new identity centred on the word HOPE, with each of the four letters representing one of the organisation's four strategic pillars:
- Blue – Home
- Yellow – Education
- Magenta – Food
- Orange – Community
The overlapping letterforms symbolise how each pillar works together, demonstrating that lasting change can only be achieved when every area of support is connected.
Telling the story
To introduce the new brand, JAZ produced an animated brand story that premiered at Nakuru Hope's major fundraising event. The animation explained the thinking behind the new identity while communicating the organisation's mission in an engaging and emotionally compelling way.
Today, the brand story continues to educate, inspire and unite supporters, helping to build stronger connections with donors, volunteers and the wider community.
Measuring the Results
The new brand has provided Nakuru Hope with a cohesive identity that clearly communicates its purpose and long-term vision. By aligning every touchpoint around a single strategic message, the organisation is better positioned to engage donors, volunteers and partners while strengthening recognition and trust.
The animated brand story has become a valuable fundraising and engagement tool, while the new website and supporting collateral have created a consistent experience across digital and printed communications.
