McCann Consulting
McCann Consulting is a training, coaching and consultancy business focused on helping people perform better in business and in life. McCann has worked with JAZ since the business was established in 2000, making the relationship an ongoing creative partnership spanning more than 20 years.
The Challenge
As McCann Consulting grew and its services evolved, it needed a consistent and engaging brand that reflected its people-focused approach. The business also needed effective ways to support course participants, present its services online and demonstrate the value and effectiveness of its training programs to client organisations.
The JAZ Solution
Be Better
JAZ developed the original McCann Consulting brand and identity, creating a visual system centred on people, support and development. Over the following two decades, we continued to evolve the brand across digital platforms, training materials and participant resources.
This included designing a companion mobile app for course participants, developing a user-focused website and producing bespoke workbooks for McCann’s training programs. Together, these tools created a connected learning experience before, during and after each course.
Measuring the Results
The long-term partnership has allowed McCann Consulting’s brand and learning resources to evolve alongside the business. Course participants can access training content and add notes through the mobile app, while the workbooks integrate with the app and testing platform to provide organisations with real-time information about the effectiveness of their training programs.
The result is a consistent, connected and user-friendly learning experience that supports McCann’s training, coaching and consultancy services.
