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A brand represents the identity of an organisation, product or service and can be conveyed through forms including a name, symbol or slogan.
A strong brand firmly positions you and your business within your industry by:
When you increase "brand awareness" you increase your target market's ability to recall and recognise your brand when it is placed under different conditions.
Brand recognition means your target market will associate that brand with you or your business more readily. If your target market is unaware of your brand - they are unaware of you as a market choice.
Unifying the look and feel of your business
By using branding across everything that touches your audience you are conveying a unified look and feel for your business. By doing this you make it easier for your target market to recognise you when making purchase choices.
Creating a more professional appearance
First impressions have a huge impact on how our customers view us - and a consistent brand gives an instantly professional look and feel. It can also differentiate you from your competitors, help communicate your business objectives and reinforce business values.
Enhancing customer loyalty and trust
Do you buy cheap unknown brands, or are you willing ot pay a little more for a well-known and trusted brand?
If you are operating in a market where customer loyalty and trust are key, then a good brand built on reputation, prior experience and word-of-mouth is vital. If your brand is associated with all these things you will set yourself apart in your market and customers will be more confident about doing business with you.